By Daniel Chigundu
 |
| Delta business executive Mark Mudimbu |
THE
country’s leading beverages manufacturer Delta Corporation has revealed that
the newly introduced Chibuku Super has proved to be popular with patrons across
the country.
Chibuku
Super which is brewed in the same way as the standard Chibuku but is fermented
longer to a consistent alcohol level is said to be smoother, has a consistent
quality and taste and has a longer shelf life of 21 days.
In
an interview with The Business Connect
on the sidelines of Chibuku Super Brewery Plant tour in Chitungwiza a few weeks
ago Delta Beverages Technical Services manufacturing development manager Brian
Karemba said they are failing to keep the product in stock.
“We
are excited by the level of demand that we have seen ever since the
introduction of this product to the extent that we are not even stocking
anything as trucks will already be waiting to deliver to the customers.
“After
packaging Chibuku Super it is only taken into a warehouse as a formality for
accountability purposes but it is not staying there for more than 10 minutes
and as you can see the warehouse is empty and trucks over there are actually
for the product and such has been the demand since we started,” said Karemba.
Delta
said they specifically invested in new equipment that has new technology to
produce the desired results of the product. The fully automated equipment
bought from Delta’s traditional supplier of beverages bottling plants Krones of
Germany gobbled in access of US$6.5million while further investments were sunk
in training and development of people to run the operations.
Speaking
at the same occasion company’s business executive Mark Mudimbu added that
results from the sales indicate that the investment has paid off and that more
investment was necessary in the near future.
“The
investment has paid off because of the high and enthusiastic acceptance of the
product. We have been operating roughly for three months and the plant is
contributing significantly to the volumes of the business so much that we are
looking at further investment to increase production.
“The
product is currently being distributed in specific urban markets and will be
rolled out to other centres as further investments are made to production
capacity,” said Mudimbu.
The
Zimbabwe Stock Exchange listed company said they are cognizant of the
environmental problems emanating from PET bottle hence they are part of a joint
venture in waste recycling company called PetrecoZim which will among other
things recycle PET.
People have also been urged to use the PET
containers as water receptacles at homes due to persistent water blues from
Harare Water
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