GIANT airline Fly
Emirates says it has no plans to sponsor sport or football clubs in Zimbabwe.
FLY
Emirates currently sponsor many topflight football teams largely in Europe and
of note is their sponsorship of English Premier Soccer League’s Arsenal Football
Club.
In
an interview the company said although they have no plans for Zimbabwe, sponsorships
help them to connect with their clients across the world interest.
“We
continuously evaluate various sponsorship opportunities within the market but
we have no plans to sponsor a football club in Zimbabwe at this time. Emirates
has been committed to sponsorship in both the UAE and around the world for over
twenty years, beginning with the first powerboat race held in Dubai, in 1987.
“His
Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive,
Emirates Airline & Group, sees sponsorship as vital in the airline’s
marketing strategy.
“We
believe sponsorships are one of the best ways to connect with our passengers.
They allow us to share and support their interests and to build a closer
relationship with them,” he said.
The
airline group said their marketing spend, which includes sponsorships, is a
small percentage of group revenue.
The
company said it looks for sponsorships that will help form positive
associations of the Emirates brand with its customers, while drawing people and
cultures together.
In
particular, Emirates looks for sponsorship properties that connect people of
different backgrounds with new experiences, based on a shared interest/
passion, provide a high-profile, dynamic platform for integrated communication
and consumer engagement.
The
airliner said properties should also help to differentiate the Fly Emirates
brand from those of its competitors, have the ability to provide/create moments
of inspiration and celebration and deliver incremental business opportunities
In
2004, Emirates and Arsenal Football Club signed a deal which included naming
rights to the new stadium, which is known as the Emirates Stadium, as well as
an eight-year shirt sponsorship deal from season 2006/07.
Fly Emirates currently plies the daily Harare/Zambia-
Dubai route using its modern Airbus plane
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